2002 Internet Marketing Irvine Bar Conference

Mike Mackin's Irvine BarConference Production History

After NFFC's success with the PubConcerence in London in 2001 RC Jordan decided that it would be appropriate to continue with a U.S. venue. I took up the task of finding an inexpensive hotel and bar.

The following is reconstructed from email archives associated with this 2002 event:

On 7/9/2001 Crowne Plaza Hotels & Resorts confirmed a block of rooms for ''The Bar Conference'' and I put up my credit card to hold those rooms.

On 8/15/2001 The Crazy Horse Steakhouse confirmed (they had the wrong date, I phoned and corrected it), and I made a deposit of $500.00 which was non-refundable and was applied toward your final bar bill. I had been a commercial property leasing agent for the owner of the original Crazy Horse and this new location in Irvine was run by his son.

We now needed to think about money. Mivox in Alaska got the business license and PO Box then opened a bank account in the name of Bar Conference. We asked for a deposit of $40 as I recall and the checks went to Alaska.

8/25/01 Susanne and Per Koch of Pandia.com agreed to attend and help us with public relations.

8/27 Stephen Baker of FAST Search and Transfer agreed in principle to sponsorship.

Chris Tolles of dmoz declined.

In the U.S., we offered sponsorships for $1000.

9/4/2001 FAST commits.

11/3/2001 Jim Brigden of Overture UK puts me in touch with Stewart Easterby in Pasadena who passes me to Dan Boberg who made a commitment to sponsor.

11/27/2001 I was instructed to contact Pandia with the following:

Please note the following:
Disclaimer: For those of you just now finding out about the -now somewhat legendary- PubConference and its sister event BarConference, it's important to keep reminding everyone that WebmasterWorld acts as facilitator and primary sponsor to these events but they are independent entities. So, sponsors are underwriting the event, not WebmasterWorld, an important point. per rcjordan in this tread:
http://www.webmasterworld.com/forum19/403.htm

12/5/2001 Sprinks declines

12/11/2001 David Cecil commits

CyberCalendar posted the following:

Event name:        Internet Marketing Bar Conference
Submitted by:        M. Mackin 
Event produced by:    Members of WmW
Event date:        02/23/2002
Event URL:        http://www.barconference.com
Event location:        Irvine, CA, USA
            Double Tree
Phone:            1-xxx-xxx-xxxx
Contact name:        admin
Info email:        bar-conference@(mackin's domain).com
Event description:    The primary focus of the Bar Conference, which will be
attended by webmasters from around the globe, will be the role of Search
Engines in the marketing and promotion of web sites. This is a networking
event.
The conference is arranged for Saturday, the 23rd of Feb 2002, from 1 PM
until 9 PM. Attendees will be making their own arrangements for
accommodation and provisions.

1/22/2002 Mamma.com was thinking about it

2/1/2002

Hi Mike,
I would like to find out if we could be a sponsor at the bar conference. Can
you give me a call or email me details?
Thanks,
Tim Mayer
Director of Product Management, Web Search
Inktomi

2/15/2002 Well that was all it took for Jim Stob of positiontech.com to jump in as well.

The Marketing Coordinator at Google pulled their sponsorship. but sent 2 adwords people from their L.A. office.

We held the event and the networking was great. Tim from INK met Stephen from FAST.........

Accommodation in Irvine

Irvine Spectrum Directions

Sponsor Details

Sponsor