Like most great ideas this one started with a simple question, posed by Mr Mike Mackin moderator of the Pay Per Click Search Engines forum at WebmasterWorld.

As RC Jordan, site administrator, put it;
"Well, we all pretty much agree here that the real 'pro' work done at SEO conferences -aside from slipping in a vacation on the company tab- is done at the bar after the seminars let out. Sooo... the Euro faction just decided to cut to the chase and start at the pub. Why waste all that time, eh?"

With thanks to www.pubs.com